Product Design
End-to-end UX/UI design across investment, super and pension platforms — web dashboard and mobile app. Responsible for the full journey from ideation, wireframing and prototyping through to usability testing, stakeholder alignment and production-ready delivery.
Research & Insight
User studies, interviews and usability testing. Qualitative and quantitative analysis supported by Google Analytics, heatmaps and behavioural data.
Stakeholder & Brand
Pitched design decisions and iterated on feedback. Owned brand guidelines — maintaining consistency across all touchpoints.
Visual & Motion
Icons, illustrations, animations, motion graphics and 3D product visualisations. Team portrait photography.
Marketing & Campaigns
eDMs, webinar collateral, social media posts, videos and stories across digital and print channels.
Print & Physical
Outdoor, print and physical media design. From artwork setup through to production-ready files for commercial printing.
AI Implementation
Incorporated AI tools and workflows to increase efficiency — assisting with asset creation and data synthesis.

Stockspot

UX/UI Designer

2022 - Current
Statistics used here have been altered for masking purposes

Stockspot · Web Design

Homepage
Redesign

Redesigning Stockspot's homepage to drive super product awareness, showcase the full product suite, and measurably improve conversion.

Role
Lead UX/UI Designer
Year
2025
01
The homepage wasn't working hard enough

Stockspot's homepage is the front door for all prospective customers; the first thing people see before they decide whether to trust us with their money. The page had a few legacy issues: page speed was impacting experience on both mobile and desktop, the animation-heavy hero wasn't communicating value quickly enough for users who didn't sit through the full sequence, and the superannuation product wasn't getting the prominence it deserved.

The page lacked a human element, the awards presentation in the hero felt visually inconsistent with our brand, and there was no mechanism to surface timely announcements to users. It needed a considered redesign — not a cosmetic refresh.

02
Three clear goals, multiple constraints

We defined three primary goals for the redesign, each with measurable success criteria and a set of design considerations that shaped every decision made throughout the project.

01
Drive Traffic to Super
Increase awareness and click-through to the superannuation product for new and existing visitors
02
Showcase All Products
Communicate Stockspot's full suite — investment, super and pension — clearly and confidently at a glance
03
Improve Performance
Increase account creation rate, engagement time and overall conversion from homepage visits
Design Considerations
Site load & speed Clarity at a glance Human element Simplified hero awards Announcement banner Mobile performance Animation file size Brand consistency
03
From workshop sketch to shipped product

The redesign required close collaboration, craft and sustained iteration. Rather than working in isolation, I kicked off the process with a focused workshop and maintained continuous feedback loops throughout.

Growth Team Workshop
Ran a focused ideation session with the growth team to sketch and pressure-test concepts for the animation section to align on creative direction before committing to production.
Performance Optimisation
The app animation was optimised to just 200–300kb — an exceptional result for an animation-heavy section. Page speed index improved measurably across desktop and mobile.
Announcement Banner
Designed and implemented a flexible announcement banner system, giving the team a lightweight way to surface timely communications to all homepage visitors without a full redesign.
Heatmap Validation
Post-launch heatmap analysis confirmed users were engaging with the intended elements and navigating with minimal error — validating the layout and interaction decisions throughout.
04
Measurable improvement across every metric

Post-launch data confirmed the redesign delivered on all three goals. The table below compares equivalent three-month periods before and after launch. Figures are representative — percentage changes and conversion rates accurately reflect the actual outcomes.

Metric Pre-update Post-update Change
Sessions ~23,000 ~33,000 +44%
Avg. Engagement Time 1m 36s 1m 48s +11.87%
Sign Ups ~230  (0.99%) ~520  (1.56%) +127.96%
Sign Ups Complete ~85  (0.37%) ~225  (0.68%) +164.52%
Figures are representative. Percentage changes and conversion rates accurately reflect actual outcomes.
Key Outcomes
Page speed index improved across both desktop and mobile — the app animation achieved an exceptional 200–300kb file size despite being animation-heavy
Awards section manually rebuilt in Illustrator to match Stockspot's visual system — elevated hero aesthetics and brand consistency across the page
All desired elements successfully incorporated — heatmap data confirmed minimal user error and strong interaction with key conversion points
Greatly improved account creation and completion rates indicate the page now communicates value and builds the confidence users need to proceed

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